Content
Website structure and site architecture are based on the same kind of structure we use to organize the table of contents in a book. A well-thought site structure is one of the factors that make the best websites stand out. Competitor analysis is an important step towards creating a good structure of your website. As in any competitive business, you should pay attention to the way your competitors do business. In practice, there is often a situation when an entrepreneur neglects these simple but important rules, creating the website structure solely by intuition.
Information and pages are placed in a well-thought-out arrangement. Without structure, pages can be hard to locate and information that should be easy to find can be too many clicks away. Webbed site structure how to plan a website structure is named after the visual it creates. A web of the main page and parent pages with sub or child pages. Interlinking between the pages so everything is connected and can be accessed with minimal clicks.
Four Ways to Measure the Success of Your Blog Post
However, don’t overdo it and add too many links, as it can overload the page experience. You want to find a balance between inviting visitors to explore more of your site, while not detracting from where they currently are. A good rule of thumb is to place about three to five links per 1,000 words.
In a nutshell, a good site structure groups content and makes pages easy to reach in as few clicks as possible. The menu button is always on the page, so visitors can navigate to different sections to learn more. With a modest menu of a few internal links, visitors are never more than a click away from something new. This simple portfolio displays everything you’d need to know about Daniel’s work. A user flow is a diagram of the user experience from start to finish.
What is website structure?
Prototyping is an early sample of a design that allows users to visualize, test, and interact with the draft version of the product before it is finalized. It is built to test ideas and make changes during the test phase, which saves resources and helps to deliver a product users will love. Slickplan is a simple and intuitive tool with the help of which you can create elegant and professional-looking sitemaps. It has a seamless drag-and-drop interface that you can customize with colors and images. You can download your sitemap as a scalable vector graphic or just a simple text or XML file. As the navigation structure will be based on the site’s hierarchy, ensure that your important pages are not buried deep within site.
A good website structure enables users to navigate your site intuitively, guiding them toward an intended goal. Additionally, it helps search engines understand your website better and enables them to differentiate between your pages. This might seem like a no-brainer, but it’s important to ensure that your web pages are logically organized.
Organize Subpages into Logical Categories
Header – Displays at the top of your pages and often contains the navigation menu and search bar, which are important instruments for your site structure. Provides additional information in search results – If Google understands your site well, it might show SERP features like site links https://globalcloudteam.com/ together with your main search result. Website structure or architecture is often something that you will not consciously think about a lot. After all, there are more exciting things to occupy yourself with when using or building a website, like web design, content, or website security.
- For most websites under 50 pages, a second level of structure should be sufficient.
- Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve your visitors.
- Examine your competitors’ structures, do in-depth keyword research and categorize your web pages based on the findings.
- One of the main reasons why web structure is important for SEO is because it helps search engines find and index your pages.
- Make sure you invest time and resources in creating an SEO-friendly structure before you build the site itself.
- This guide will provide you with a detailed site migration SEO plan and checklist to avoid SEO mishaps.
- Now, brainstorm all the other content you want to have on your website — write a big list down.
Start from scratch or improve your current design — whatever the case, we’ve got you covered. Clicking on it leads to the next page, which lets you reserve a spot to book Polygram’s services. This call-to-action generates a Calendly link with available slots for a video conference. An intuitive website structure paves the way for a smooth visitor experience. A website migration is any significant change to a website’s setup which may impact SEO, such as changes to the domain, URLs, hosting, platform, or design. There are more things to consider for bigger websites, though.
Provide Clear Navigation Design
Making sure that your website structure is easy to navigate, and your content is relevant is a great way to increase your revenue and the amount of time people spend on your site. As always, the BrandCraft team is here to help in any way we can. It’s important to pay attention to where you put your links. If the user sees a link in the first paragraph of a page, it signals that the rest of the content is not that important.
The process of correct target audience defining plays a decisive role in website structure creation. Thanks for taking the time to better understand the importance of the user journey and your website structure. Apply any of these strategies, and over time, your website’s foundation will get stronger. You will see added SEO benefits for your content and, just as importantly, you will funnel people towards the most important content on your website.
Planning a simple website
For example, drop-down navigation works well for ecommerce sites with lots of different products. Then select the category they’re interested in to see more links. Drop-down navigation menus work well for sites with lots of content and a more complex website architecture. You can declutter your important pages while still providing a clear path for the user. Then, create content for each pillar topic and subtopic you’ve identified. Be sure to link the related topics together in accordance with the linking architecture you’ve outlined already—homepage links to pillars, pillars link to subtopics, etc.
